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|Avocado is probably the most popular eco-friendly mattress on the market today. If you're looking for a bed with natural and organic materials, Avocado should be on your list of beds to try out.|
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|Purple offers some of the most unique, most interesting mattresses available. If you're open to something new, you just might love Purple.|
While Avocado and Purple don’t have a lot in common, they are two of the more popular online mattress brands, and—at least according to our email inbox—a lot of people are stuck between the two. In this post we are going to explore the major differences between them and where each of them gets the edge.
Of course, we have also posted full, in-depth reviews of Purple and Avocado, which you can find on our Mattress Reviews page as well as linked further down in this post. For now, let’s dig into the reasons Avocado bests Purple and vice versa.
Avocado has to be the most talked about “natural mattress” on the Internet. And we can see why—it’s built to a higher caliber than your standard online bed-in-a-box mattress and is one of our favorite beds, period. That said, it’s not for everyone and some people will genuinely prefer a Purple mattress over Avocado. Still, let’s dive into the big differentiators for Avocado.
As you’d expect, the first big advantage that Avocado has going for it is just the construction of the mattress. To be clear, we don’t really have any issues with the design and build of Purple mattresses, but Avocado is sort of in a league of its own.
The basic construction breakdown of Avocado is pocketed coils on the bottom and latex foam on top. That, in and of itself, isn’t all that special, but when you take a closer look there are some really nice elements that you won’t see on many mattresses.
For instance, Avocado uses recycled steel coils, 100% GOLS organic certified latex, 100% GOTS organic certified wool, and an organic cotton cover. It’s made in California and has pretty much every health certification you can think of for a mattress. It’s GREENGUARD Gold certified, OEKO-TEX Standard 100 certified, and GOTS-certified. You can read more about the materials on Avocado’s website, but suffice it to say that this is indeed “green.”
Given that Avocado uses latex foam and coils, you can expect it to be a bouncy/responsive mattress. In fact, it’s probably so responsive that strict side sleepers just won’t get the pressure relief they need, regardless of whether you pay extra for the pillow top. In other words, Avocado is durable, supportive, and responsive, and is also best for back, stomach, and combo sleepers.
As for the firmness rating of the Avocado mattress, it’s firm, at least for the standard model. If you opt for the pillow topper, it costs you more, but softens the bed up a bit. With the topper, it’s about a medium-firm.
Anyone that favors their back or stomach, should really appreciate how firm Avocado is. And, given that it uses coils and latex foam (two highly durable materials), it’s going to be a good option for individuals weighing up to about 400 lb.
This isn’t necessarily a positive for either brand, but we do want to go over pricing. The original Purple mattress is the most affordable bed from either brand. It has an MSRP for a queen size of about $1,000. Next is Avocado without the pillow topper, which has an MSRP (again, for a queen size) of about $1,400. Purple.2 is about $1,600, and Avocado with the topper is about $1,800. Purple.3 and Purple.4 are quite a bit more.
As you can tell, the pricing is all over the place. In some cases, Purple is more affordable and in some cases, Avocado is more affordable. It really just depends on the model and size that you select.
In terms of discounts, Avocado does offer them from time to time. You can go to Avocado’s website to see if they’re running on any sales or discounts right now.
Same goes for Purple, although they very infrequently authorize cash discounts. Typically, instead, they will bundle in the Purple Pillow or some other accessory when you purchase a mattress. As is the case with Avocado, the sale just depends on the season. You can check Purple’s website for bundles and deals.
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Yes, we really like the Avocado mattress, but Purple is also on our short list of favorite mattress brands. As such, let’s discuss why we like Purple so much and what advantages it has over Avocado.
In short, Purple mattresses feel like nothing else you’ve experienced on a bed before. In fact, they feel a bit like you’re laying on a giant Dr. Scholls insole or the straps from old JanSport backpacks. The reason we say this is because of the top layer on all Purple mattresses. It’s a special material that was invented by the founders of Purple. That special material goes by the name Hyper-Elastic Polymer and it’s the secret to why Purple is so popular.
Hyper-Elastic Polymer is both firm and soft, at the same time, which I know sounds like a fallacy, but it really is true. Somehow, Purple beds end up providing great pressure relief under your hips and shoulders, but also support under your lower back and trunk.
The material bends and contorts itself where and when you apply pressure. When you lay on your side, the Hyper-Elastic Polymer top layer will conform to the shape of your body almost perfectly so that you keep a neutral spine—same goes for laying on your back and stomach.
Additionally, as you can see in the video above, Hyper-Elastic Polymer is extremely responsive, even as compared to latex foam. It bounces immediately back to shape without leaving any body indentation. A good way to think of it is that Hyper-Elastic Polymer combines the pressure relief you typically get from memory foam mattresses with responsiveness you usually only see in latex mattresses.
Purple mattresses are among our favorite beds for combination sleepers since that top layer makes rotating positions in the middle of the night effortless.
Latex foam, like you’ll see in the Avocado mattress, is known to be a naturally cooler-sleeping material than most polyurethane foams. As such, we typically encourage hot sleepers to try out at least one latex mattress when they’re shopping around.
Having said that, it’s hard to do any better than Purple in terms of regulating temperature; in fact, of the two brands we’re comparing here, we do have to give the edge to Purple on the topic of hot sleepers.
Because that top layer of Hyper-Elastic Polymer is laid out in a grid format, it creates hundreds and hundreds of little pockets of air. This ensures that the mattress itself does not trap heat the way memory foam does, for example.
Again, we think both brands offer nice mattresses for hot sleepers, but if you forced us to pick a winner, it would be Purple, at least in this section.
The original Purple mattress is 10” thick and is comprised of two layers of foam (8” in total) and 2” of Hyper-Elastic Polymer. We think it’s an affordable, nice option for anyone that weighs less than 250 lb. The mattress is about a medium on the soft/firm scale—perhaps a hair softer, but in that range.
Purple.2 starts with pocketed coils (for added durability and support) and then has 2” of Hyper-Elastic Polymer. This is the firmest mattress that Purple makes. It’s about a medium-firm on the soft/firm scale. It will be suitable for all sleeping styles, though perhaps more ideal for back and stomach sleepers given its level of firmness.
Purple.3 has the same foundational layers, but then has 3” of Hyper-Elastic Polymer. This is about a proper medium on the firmness scale and is just fine for all sleepers.
Purple.4 is the same as 2 and 3, only with 4” of Hyper-Elastic Polymer. It’s softer than 2 and 3, but still highly supportive. Purple.4 is probably our favorite mattress from the brand. It offers an almost weightless experience that’s addicting.
Regardless of whether you buy Avocado or Purple, you will get free shipping and 100% free returns. That’s actually fairly standard for the online mattress shopping industry, but still, it’s nice to see that both brands have consumer-friendly policies. In terms of sleep trials though, the two companies do differ. Purple offers consumers a 100 night trial period, while Avocado offers a full year.
As for the setup process, it’s largely very similar for Avocado and Purple, with the exception of Purple 2, 3, and 4. The original Purple mattress and Avocado will be roll-packed and shipped inside a box (Avocado) or a bag (Purple). As for Purple 2, 3, and 4, they are too heavy to be shipped via UPS, FedEx, DHL, or USPS, and therefore will be delivered by a regional carrier. The fancy term for this is “White Glove Delivery,” but it really just means that there’s no set-up process necessary on your part since the movers will do everything for you. They’ll bring a mattress and place it on your bed frame for you. In many cases, they’ll even remove your old mattress for free, which can save you $20-$50. Avocado also offers white glove delivery, but they charge $199 fee.
As for warranties, Purple offers a 10-year warranty and Avocado has a 25-year warranty, which is tiered at year 10. Essentially, they are fairly similar warranties, though, Avocado provides a little more protection after 10 years. It’s a good idea to read the warranties so that you can better understand what foundations are required for your new mattress. You can see the warranty on Avocado’s website and Purple’s website.